Managing Notification Campaigns

At the heart of eComverter is the ability to create high-converting Notification Campaigns and pop-ups to boost engagement and sales on your website.

This article will cover:

• What campaigns and notifications are,

• How to create them,

• Retrieving tracking codes, viewing analytics, and managing all your campaigns.

In eComverter, a "campaign" refers to any type of marketing promotion, lead capture tool, announcement, or other element that gets displayed to visitors on your website.

Some common examples include:

Pop-ups designed to grow your email marketing list by offering incentives for visitors to subscribe.

Alerting visitors to special limited-time deals and sales to incentivize purchases.

Triggered notifications that appear when someone is about to leave your site, promoting offers to capture them as a lead.

Product Announcement Bars

Info bars notifying customers of new product releases, updates, or other news.

Pop-ups that showcase recent purchases, customer activity, and site engagement to build trust and urgency.

These types of campaigns and notifications leverage proven psychological marketing tactics and conversion optimization principles to maximize sales and leads from your website traffic.

Creating a new campaign in eComverter is simple using the visual, code-free editors:

1. Log into your dashboard and go to the Campaigns section.

2. Click "Create New Campaign" and select the type (popup, bar, etc.).

3. Use the editor to design your content, layout, styles, triggers, etc.

4. Configure any integrations like opt-in form providers or promotional offers.

5. Set campaign schedule and audience targeting rules.

6. Save and publish your campaign live on your website

The visual builders provide easy drag-and-drop interfaces to completely customize notification designs to match your branding.

There are also pre-built templates to give you a head start.

You can create and run multiple campaigns simultaneously, allowing you to implement strategies like email lead capture while also running special promotions, product update alerts, and other campaigns together.

For eComverter's campaigns to actually display on your website, you'll need to copy a small tracking script and install it on your site once.

This allows eComverter to load the campaigns on your pages.

After publishing a new campaign, the editor will provide you with a unique tracking code snippet to copy.

This script gets added to your website's code (header or footer section) following the simple integration instructions.

If you already have the base tracking script installed from an earlier eComverter campaign, you won't need to reinstall it again for any new campaigns.

eComverter provides integration guides for all major website platforms like WordPress, Shopify, Squarespace and more to walk you through the tracking code installation step-by-step.

Most users can have it set up in just a few minutes.

Once your campaigns are live and collecting data, you can view in-depth analytics and reporting directly within eComverter's dashboard interface:

1. Go to the Campaigns section of your dashboard

2. Select the specific campaign you want to analyze

3. Click the "Analytics" tab

This will surface detailed metrics on impressions, conversions, conversion rates, and performance by traffic source, audience, and more.

You can filter the data, compare variants, and download reports as needed.

The ability to track every campaign's ROI allows you to iteratively optimize the design, targeting, and triggers over time for maximum results.

From the main Campaigns dashboard, you'll have full control over managing every aspect of your active campaigns.

This includes publishing/pausing, creating A/B test variants, editing campaigns, setting schedules, and more.

If you need to update an existing campaign with new content or offers, just click into the visual editor for that campaign while it's paused.

Then make your modifications and republish when ready.

You can duplicate and clone any of your campaigns as well, which is useful for quickly creating new variants or retiring old ones.

eComverter makes it easy for anyone to implement high-converting website campaigns - even without technical skills or experience.

The intuitive processes guide you through each step from creation to tracking based on proven conversion optimization best practices.